The Lehigh Valley food ordering website Menugenie.com expanded its website to several Kutztown restaurants starting over winter break.
The restaurants currently signed on with the website include Pretzel Revolution, Spuds, Subway, Taste of Crepes and Mamma’s Delight.
These businesses had signed on recently. While Pretzel Revolution joined during the winter break, the others joined at the start of the semester.
Peter Collipp, the site’s business development manager and a 2009 Kutztown graduate, pushed for expanding the range of restaurants to Kutztown. He is working to get more restaurants in town to join in. He said that to get the first restaurants to join, it took effort “to some extent” since the website is new in the area.
The website features a community give-back program, according to Collipp. When placing an order on the website, the customer can select an organization from a drop-down menu to give a percentage of the order total to. The website is currently linked with over 20 organizations, including Allies of KU, Friends of Rachel, “The Keystone,” KU Dance Team, the Community Outreach Center, Presidential Ambassadors and many more.
The website has a form for organizations to fill out if they would like to become affiliated with it.
Menugenie.com allows customers to search for their location or a certain type of food. It then allows free ordering and monitors the orders at the restaurants. The website offers pick-up and delivery, depending on the restaurant.
“We find it is really convenient to order online or on your phone,” said Collipp.
They also feature a weekly contest, where the winner receives a $10 credit towards an order.
Collipp said that, as a college student, he would have liked to order online because of the “service in the dorms.” He believes that the town is responding positively to the website so far.
“Kutztown is very receptive to the idea,” said Collipp. “Everyone is on board and excited.”
Menugenie.com was started in 2012 by Bill Lamb and Danny Yousef. They created the website for the Lehigh Valley based on a similar business model. The website is partnered with over 100 restaurants in the area from Easton to Reading, according to Collip.
By Emily Leayman
